A new set of eyes can find things that you may be missing even if your day-to-day operations aren’t impacted by some of the items identified. By keeping an open mind to consultant recommendations, even to things that may be deemed as unimportant, could make a significant difference. It’s often the small things that make the biggest impact of change.
Remember, even when you are great at what you do, there is always room for improvement. So bringing in a marketing consultant is something to consider whether you have issues or not. You may find that it inspires you to approach your operations in new ways, or that it stimulates your staff to go the extra