About Us

Caroline Forehand
Caroline Forehand

In launching High View Consultants, Caroline Forehand brings over 30 years of multifamily industry experience most recently serving as Vice President of Marketing and Training for The Bainbridge Companies. Her unique expertise in staff and market development for hundreds of apartment communities includes lease-up and value-add projects. She has demonstrated proficiency across a broad range of community demographics and financing from Tax credit, Senior over 55 and 62, Student Housing as well as high end luxury apartments across the United States.

In addition to Ms. Forehand’s recent role at The Bainbridge Companies, she has served in various marketing, sales and development roles with The Franklin Johnston Group. She was also previously with S.L. Nusbaum Realty Company as Vice President of Marketing and Training and also served as Director of Sales and Marketing with AIMCO.

Among Ms. Forehand’s many accomplishments, she was awarded Executive of the Year by the Tidewater Builders Association in 2010 and employee of the year in 2012. In 2016 and 2017 respectively two of Ms. Forehand’s new lease up communities, Bainbridge Shady Grove Metro and Bainbridge Jefferson Place received Best Lease-Up Pace Awards from Delta Associates.

Experiencing the joy of working with amazing professional teams and colleagues by assisting in their success through years of collaboration, it’s time to share the industry’s “Best Practices” with other firms. Ms. Forehand feels fortunate to be able to share this marketing focused intellectual property gained from working with the industry’s top tier owners, developers, and property management professionals across the country.

Why Work With Us

At High View Multifamily Marketing Consulting

We provide expert one-on-one consulting in a style uniquely our own. Building on the industry’s best marketing techniques and processes for our clients we can set their properties up for unmatched financial results. Working side by side with the owners, leaders and staff of each company our focus on training and development roles, workflows, and systems are structured to make each company prosperous. Our brand of consulting separates us from the rest and our #1 goal, is your success.

Why Hire a Property Management Consulting Company?

Property management teams are the experts. You are the ones that keep things flowing smoothly for your property owners and their residents. However, there are times when you may feel as though you could benefit from the insight of a third party that has in-depth knowledge and experience in multifamily marketing and operations.  As a property management consultant, we can give you an unbiased perspective regarding the marketing and operations of your communities and help you tighten up processes, measure Key Performance Indicators and give you an overall plan to move your business forward.

How Do You Become the Disrupter in Your Business?

In the world of property management, as in any industry, you want to stand out, be a change agent, improve processes and be the one to disrupt the industry through innovation. Sometimes the ‘how’ is best answered by a marketing consultant. One who can help analyze, find areas for improvement and determine the best course of action suited for your business.

Feedback on the Efficiency of Your Operations

A consultant will help you identify specifically why things are beginning to fall through the cracks and provided recommended industry “best practices” for process improvement. For example, you may be falling behind with meeting your leasing goals needed to meet budget projections. Or, you are offering more concessions, experiencing excess vacancy loss, increased delinquency or construction delays and now you need to accelerate sales growth. We can put a plan in place to pick up the leasing velocity to catch up and increase closings and put a tracking system in place to monitor progress and meet or exceed your NOI goals. That is something that can be quickly identified and remedied to alleviate the impact on a property’s shortfall.

Overall Diagnosis of Your Business

A new set of eyes can find things that you may be missing even if your day-to-day operations aren’t impacted by some of the items identified. By keeping an open mind to consultant recommendations, even to things that may be deemed as unimportant, could make a significant difference. It’s often the small things that make the biggest impact of change.

Remember, even when you are great at what you do, there is always room for improvement. So bringing in a marketing consultant is something to consider whether you have issues or not. You may find that it inspires you to approach your operations in new ways, or that it stimulates your staff to go the extra

Review of Systems, Software and Training

This is an area where many find that they need assistance in. Software can be overwhelming for staff and many times not used to its fullest potential. It is important that policies pertaining to the use of software in the business are kept uniform and consistent. Having everyone onboard, following the same protocol is essential to an efficient business operation.

Many business owners know what they want, but don’t necessarily know how to execute or delegate the nuances of software. Bringing in a consultant to evaluate how the software is being used, and how to implement it better into your business, will help streamline and create best methods and leave you and your team to building a successful property management company.


“That’s been one of my mantras — focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.”
“I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long. Just figure out what’s next.”

Let’s Work Together